Marketing Basics: Trust

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marketingMarketing just isn’t that complicated. Oh, sure, there’s all the figuring new stuff out every new day, but really, when it comes down to it, there are only a handful of things that actually matter.

Get these factors right – keep these factors as the basis for every business and marketing decision – and things are going to work out.

On the other hand, ignore these simple truths and growing a busy will always feel like a hard, confusing struggle.

These truths, as I’ve called them, aren’t tactics at all; they’re merely an acknowledgement to how the world expects you to run a business today.

No one talks about boring businesses

Growing a business today takes getting people talking. This is how referrals happen, PR happens, SEO happens and links happen. Let me ask you this – when’s the last time your wrote a review about a perfectly satisfying experience?

You have to do something that surprises us, excites us or so clearly exceeds our expectation in ways that make us turn to Facebook to share our story.

I know people get this, but why are so few stepping up and turning heads. You don’t have to innovate an entire industry, just do something that’s not so damn normal.

People don’t need more information

Content marketing is all the rage and unfortunately that’s been interpreted by most as “write more content.” People are drowning in information. The winner is the one that makes sense of it for us.

Insight is more important than information. Tell us why all this information matters. Tell us what information is the right information. Tell us the three most important pieces of information for our specific bit of pain.

Make meaning of it all and people will listen.

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