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Some people instantly make us feel important. Some people instantly make us feel special. Some people light up a room just by walking in. We can't always define it, but some people have it: They're naturally charismatic. Unfortunately, natural charisma quickly loses its impact. Familiarity breeds, well, familiarity. But some people are remarkably charismatic: They build and maintain.
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Marketing Basics: Trust

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marketingMarketing just isn’t that complicated. Oh, sure, there’s all the figuring new stuff out every new day, but really, when it comes down to it, there are only a handful of things that actually matter. Get these factors right – keep these factors.
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